Saturday, 29 August 2009
River Island's New Demographic
With the credit cruch putting such a strain on the retail industry, shops are forced to think of new ways to make sure they stay afloat. At first glance your thinking this animal manikin thing is not going to work out too well. Who is walking past this display thinking: "well if the shirt looks good on the hippo...". But River Island's plan is obviously to start getting animals to wear their clothes. An untapped market, which if it takes off could make them millions.
Soon your be strolling through Richmond Park to see deers in demins; London Zoo will feature bears in beanies, and before you know it your be buying your cat's cardi's.
You heard it here first